Conditioned Environment Services Limited is a multi-disciplinary company, specialising in mechanical building services for design and build projects providing air conditioning, ventilation, plumbing and heating services for a range of sector clients including commercial, education, healthcare, healthcare, hospitality, retail and residential.
Background
As the company expanded, the management recognised the need for a stronger brand presence on the road to increase brand visibility, create a professional image, and establish trust with clients. The company decided to invest in vehicle livery vinyl to achieve these goals.
Brief and Challenges
Brand Consistency
Creating a design that aligns with Conditioned Environment brand identity across different vehicle types, colours and sizes.
Durability
Ensuring the vinyl could withstand various weather conditions and wear from daily use.
Visibility
Making sure the design is eye-catching and readable from a distance, even at high speed.
Production and Installation
Material Selection
High quality, weather-resistant vinyl was selected to ensure longevity and durability. Big contrast colour vinyl was used for the logo and key details to enhance visibility.
Printing and Cutting
The designs and vinyls were precision-cut to fit each vehicle type, from large trucks to smaller delivery vans.
Installation
A team of professionals installed the vinyl on the fleet, ensuring smooth application with no bubbles or creases. The installation was scheduled to minimise downtime for the vehicles.
Conclusion
The vehicle livery vinyl project for Conditioned Environment was a success, achieving the ket objectives of enhancing brand visibility, projecting a professional image, and providing a cost-effective marketing solution. The project demonstrated the effectiveness of vehicle livery as a branding tool, particularly for business with a mobile presence.
